Title

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Bobby Butcher Shop

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TIMELINE

2025

TOOL

Figma

MY ROLE

Product Designer

Introduction

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> We at [Butcher Shop] take great satisfaction in providing the best range of fresh, hygienically prepared beef products. Our platform brings premium chicken, mutton, and eggs right to your house, therefore simplifying the buying experience.

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Problem Statement

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Welcome to [Butcher Shop], your consistent source of superior beef products and simple online buying partner. Our goal is to provide a great digital experience along with fresh, ethically sourced meats by fusing innovation with history. [Butcher Shop] is your first choice for all your cooking needs because of its quality commitment, real-time delivery tracking, and special recipes.In the contemporary food retail landscape, consumers are increasingly demanding convenience, quality, and transparency in their shopping experiences, particularly when it comes to perishable goods like meat. Traditional butcher shops often struggle to meet these expectations due to various operational limitations, including inefficient inventory management, lack of digital presence, and inadequate customer engagement strategies. This case study focuses on the challenges faced by butcher shops and the need for a comprehensive mobile application that addresses these issues.

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Scope of Work and Timeline

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Scope

Based on the project case study, here's a detailed breakdown of the timeline and deliverables:

Week 01: Research Phase

• Initial research and planning
• Conducting user interviews and surveys to understand target users' needs
• Competitor analysis
• Creation of user personas

Week 02: User Interviews

• Gathering direct user feedback
• Developing information architecture
• Creating site maps to visualize application structure

Week 03: Wireframing

• Creating low-fidelity wireframes
• Iterating based on stakeholder feedback

Week 04: UI Design

• Developing visual design system including:
  • Color schemes
  • Typography
  • Iconography
  • UI components
• Ensuring brand alignment

Week 05-06: Prototyping

• Creating high-fidelity interactive prototypes
• Using prototyping tools like Figma or Adobe XD
• Conducting usability testing
• Analyzing user interactions
• Making iterations based on testing results

The project focuses on creating a butcher shop iOS application that aims to provide convenient, quality meat products with features like real-time delivery tracking.

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Research

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Research

Objective: Understand the needs, preferences, and pain points of target users to inform the design process.

Methods:

• Interviews: Conduct one-on-one interviews with potential users, including customers, delivery partners, and administrators. Focus on their experiences with existing meat shopping solutions, their expectations, and any challenges they face.
• Surveys: Distribute online surveys to gather quantitative data on user preferences, shopping habits, and desired features in a mobile application.
• Focus Groups: Organize focus group discussions to explore user attitudes towards meat shopping, ethical sourcing, and the importance of recipe integration.

Key Questions:

• What factors influence your decision when purchasing meat products?
• How often do you buy meat online versus in-store?
• What features do you find most important in a mobile shopping application?
• What challenges do you face when ordering meat online?
• How important is recipe integration in your shopping experience? </aside>

Competitor Analysis

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Competitor Analysis

Objective: Identify best practices and areas for differentiation by analyzing existing applications in the meat and grocery delivery market.

Methods:

• App Reviews: Analyze user reviews and ratings of competitor applications on app stores to identify common complaints and praised features.
• Feature Comparison: Create a comparison matrix of features offered by competitors, such as product variety, user interface design, payment options, and delivery tracking.
• Usability Testing: Conduct usability tests on competitor applications to observe user interactions and identify strengths and weaknesses.

Competitors to Analyze:

• Local butcher shop apps
• Grocery delivery services (e.g., Instacart, FreshDirect)
• Specialty meat delivery services (e.g., ButcherBox, Crowd Cow) </aside>

User Personas

<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> User Personas

Objective: Create user personas to represent different segments of the target audience, helping to guide design decisions.

Components of User Personas:

• Demographics: Age, gender, location, income level, and family size.
• Goals: What users hope to achieve when using the application (e.g., convenience, quality, ethical sourcing).
• Pain Points: Challenges users face in their current shopping experiences (e.g., lack of transparency, difficulty in finding quality products).
• Behavior Patterns: Shopping habits, preferred payment methods, and technology usage. </aside>